Number Of Tourist Arrivals To Singapore Tourism Essay

t tout ensembley Of Tourist Arrivals To capital of capital of capital of Singapore Tourism EssayThis report was commissioned to judge why the rate of tourist arrivals to Singapore has dropped over 2009 and the recommend ship canal of increasing the number of tourist arrivals to Singapore.Tourism is the worlds oversizedst diligence. Tourism provides governments with the substantial measure revenues as well as offers the greatest global employment prospects. ground on the Media Release from Singapore Tourism Board (STB) on 23 April 2009 and 27 October 2009, the number of tourist arrivals to Singapore has step-downd comp atomic number 18d to 2008. The overall of gazetted hotel industry exploit too drop comp atomic number 18d to a year ago. The reduction of the total number of tourist arrivals to Singapore was caused by swine in fluenza or pig flu which attack Singapore in 2009. Another reason for the decline in number of tourist arrivals to Singapore was the global prudence c risis which appropriateed all vault of heavens around the world.The report finds that STB can do to a greater extent to attract more(prenominal)(prenominal) tourists to come and pass off in Singapore.Recommendations discussed includeengage with tour operators and trigger agencies in overseaspractice the revenue perplexity system in hotels get on Singapore by publishing advertisements in overseas2. trouble Identification and AnalysisAccording to the statistics on April 2009, from Media Release by Singapore Tourism Board (STB), the overall number of learnant arrivals to Singapore has dropped to 790,000 in work 2009, which were about 13.2% compared to the same month in 2008.The overall gazetted hotel industry performance also drop compared to 2008. The Average Room enjoin (AOR) rock-bottom by 13.1% with total 74% for March 2009. The Average Room Rate (ARR) for March 2009 was estimated at S$196, which was 18.5% decrease compared to a year ago. taxation Per Available Room (R evPar) was reached S$145, posting a 30.9% decrease against March 2008. Hotel room revenue was expected to reach S$125 million, introduceing a 33.3 percentage point decrease in March 2009.Swine influenza or also called by pig flu is one of the reason which affect the reduction of total number of tourist arrivals to Singapore. As of 21 June 2009, base on Ministry of Health website, in that location were 142 reported human cases of swine flu in Singapore (SMF, 2009). Another key influence can be caused by the financial crisis in 2007. The global economy crisis has resulted in the collapse of large financial institutions, downturns in stock markets, and bailout of banks by national governments around the world.Refers to the statistics from October 2009, the visitor arrivals to Singapore registered an add-on number to 799,000 or about 7.1% in kinfolk 2009. Indonesia, Peoples Republic of China, Australia, Malaysia, and India were the top five visitor-generating markets in Singapore f or year 2009.The increase of total number of visitor arrivals to Singapore can be imputable to Formula 1 (F1) Singapore Grand Prix which was held from 25 September to 27 September 2009. F1 had attracted a lot of visitors to come to Singapore to watch and eff the race. The other factor that influence the total number of visitor arrivals to Singapore is the public holidays, e.g., Hari Raya holidays and Japans five days Silver Week.3. Statement of Key job and IssuesBased on the Media Release from STB, currently there are four-spot types of hotel tier in Singapore. The hotel tier system is used to categorise the varied hotels in Singapore by STB into tiers based on a compounding of factors that include location, average room rates, and product characteristics (STB, 2006). The four types of hotel tiers are economy, middle -tier, upscale, and luxury.Economy tier includes hotels in the budget part and are largely located in outlying areas (STB, 2006). In March 2009, hotels in econo my tier achieved the smallest decrease in ARR and RevPar compared to March 2008.Mid tier includes hotels which are primarily located in prime commercial zones or presently outlying areas (STB, 2006). Hotels in mid tier recorded the highest and the least decline AOR compared to other three tiers in March 2009. The most decline AOR in March 2009 was achieved by economy tier hotels.Based on the statistics in September 2009, the AOR of all tiers increased compared to the same month last year. It was represent the harvest-home of the total number of tourist arrivals to Singapore.Upscale tier includes hotels in the upscale segment and are generally in prime locations or hotels with boutique positioning in prime or distinctive locations (STB, 2006). Hotels in upscale tier achieved the smallest decline in RevPar and ARR in September 2009 compared to a year ago. Hotels in upscale tier also recorded the largest growth of more than 5% compared to other tiers in September 2009. This indicat es that hotels in upscale tier are not having a significant impact compared to hotels in economy-tier, mid-tier, and luxury-tier.4. Generation and Evaluation of Alternative SolutionsSTB can engage the tour operators and move agencies in overseas which cooperate with Singapore to promote the Singapores touristry sector to their countries. The tour operators and travel agencies may promote Singapore by organizing any free and easy or tour packages to Singapore as the coating to spend their holidays with couple and family.Hotels also may practice the revenue commission system in their hotels. Revenue management system is used in a hotel to calcu latterly the room rates in order to maximize the revenue as well as the profit. Rooms in a hotel are the perishable products and any rooms which unsold in a night are calculated as a loss. With the revenue management system, hotels can calculate their rates to be offered to their guests.STB also can promote Singapore by publishing advertis ements in the outside(prenominal) countries, e.g., South Korea, Taiwan, fall in Kingdom, and many others. The advertisements can be used to promote the major(ip) events in Singapore in order to attract more tourists to come and visit Singapore.5. Implementation of RecommendationsSTB was announced BOOST (Building On Opportunities to Strengthen Tourism) in 2009. STB provided S$90 million to help the tourism sector ride through and through the challenging times. The aims of BOOST are to kick upstairs the demand of tourists to travel to Singapore, the governments financing support to the tourism sector, as well as the future of the tourism sector (STB, 2006).Tourism industry forget bring the multiplier military group when the money are being spend by the tourist to travel, to digest in a hotel, and to eat in a restaurant. The money is recycled by the travel agency, hotel, as well as restaurant to purchase more goods and even to hire more people. Employees of the businesses which are the local community also will spend a higher proportion of their money topically on various goods and services.In the tourism industry, each tourism segment also need to acknowledge the interdependency between the various segments of tourism, for example lodging, travel, food service, and attraction or recreation move. With the interdependency, those businesses can create more profits by attract more tourists to come to Singapore and spend more in Singapore. For example travel agency in Singapore can coordinate with hotel, restaurant, as well as the attraction place to provide tourists who come to Singapore by a tour package. run agency can create a package with a combine of air ticket, accommodation, dining, and city tour.6. Current and Future Trends of Singapore Tourism compound ResortResort innovation Sentosa and Marina Bay Sands are the dickens integrated resorts in Singapore which had opened in 2010. Resort World Sentosa was highly-developed by Genting Singapore while Marina Bay Sands was developed by Las Vegas Sands. The completion of Resort World Sentosa and Marina Bay Sands are expected to boost the tourism sector in Singapore.Formula i (F1) Singapore Grand PrixFormula One (F1) Singapore Grand Prix is the major event in Singapore which started in 2008. The first race was held at the new Marina Bay Street Circuit and it was the first night-time event in F1 history (Wikipedia, 2010). Singapore Tourism Board (STB) was signed a five year deal with Singapore GP Pte Ltd. and Bernie Ecclestone in order to boost the tourism sector in Singapore by attract fans of F1 and foreign tourists to come to Singapore as well as enjoy the Singapores lifestyle. large(p) Singapore Sale (GSS)Great Singapore Sale (GSS) is an annual obtain event which organised by Singapore Retailers Association, under support from STB and bound Singapore, in order to promote the tourism sector in Singapore. GSS is conducted in the end of May to the end of July every year in Singa pore. During GSS, there are many special privileges that malls, stores, and retail companies offer to tourists, for example late midnight shop, gourmet dining, wellness, and nightlife experience (Wikipedia, 2010).Gardens by the BayThe Gardens by the Bay is the conspiracy of three major parks around the Marina Bay and it is expected to be complete by the end of year 2011. The three parks will be at Marina Centre, Marina South, and Marina East. Gardens by the Bay will be parcel as the second Singapore botanical garden which allocate of 94 hectares of prime waterfront land for park space (Wikipedia, 2010). The expectation for the development of Gardens by the Bay is to attract more tourists to come to Singapore.