Analysis of the Strategy Options for British Airways Term Paper

Analysis of the Strategy Options for British Airways - Term Paper object lessonPresently, aviation customers search for those airlines which provide quality service, on-time arrival and departure, and reasonable rate altogether. Thus, aviation organizations do not have any other alternative but to defy traditional business strategies and develop sunrise(prenominal) strategies (Dostaler & Flouris, n.d.). Several tools help to analyze the strategic choices available for British Airways in order to stay combative in the market. ...Among the three strategic alternatives, British Airways has implemented a differentiation strategy in ground of quality. British Airways provides quality services to the customers for generating a valuable traveling set about. It provides healthy food options, quick overlay change network, superior sleeper facilities, and in-flight shower system among others. These differentiating services help British Airways to develop a unique brand image for the comp any (Office Application Development, 2010). Ansoff Matrix Ansoff matrix is a popular market management tool which helps to recognize potential alternative strategies British Airways can consider. British Airways needs to improve the ideas by identifying appropriate methods for accomplishing the strategic options. Growth can be accomplished by internal rise or else it can be achieved by acquisition and progression of market/services (Bowhill, 2008). The following card will illustrate the Ansoff Matrix and different strategic options Products Present New mart Present Market Penetration Product Development New Market Development Diversification The major strategic elements of British Airways for differentiating the services are Improving interactions with employees and developing them towards high performance Provide outstanding traveling experience to the customers Increase financial performance Maintain superiority in business operations Maintain strong relationship with supplie rs, communities and other elements of the aviation industry (British Airways, 2010).